#40 - Breaking the Observability Model: Pricing, AI SRE, and a Developer-First Mindset with Juraj Masar

About this Episode

Better Stack co-founder and CEO Juraj Masar joins Dash0’s Mirko Novakovic to challenge the fundamentals of modern observability, from cloud lock-in and pricing models to how platforms should be built in the age of AI and how we market them. They discuss why observability costs are fundamentally broken, how Better Stack combines cloud and ‘bare metal,’ and why small teams can outperform large engineering orgs. The conversation also explores eBPF as the new default for instrumentation, the shift toward AI SRE, and how Better Stack has paired a developer-first product with unconventional marketing, from generous free tiers to SEO-driven status pages to a massive YouTube presence.